Kimberly McCormack

Kim McCormack is a Marketing Consultant for Market Performance Group LLC. She has over 20 years of experience leading consumer product / healthcare brands. As a Marketing Director, she has a track record of leveraging consumer insights and effectively leading teams to drive results, with experience in both launching new brands and in renovating and relaunching existing brands at companies such as Bayer, Merck, Schering Plough and Gillette. At Market Performance Group she has helped clients revitalized iconic brands and launch new brands with high value, insight-driven multi-year pipelines of product innovations, improvements, and claims to drive brand and category growth. Kim has an MBA degree from the Tuck School of Business at Dartmouth College and a BS in Business Management and Marketing from Cornell University.

In her free time, Kim is an avid world traveler, hiker and outdoor enthusiast including in the past several years, fly fishing which she first explored as an activity for her son Grant. Grant learned to fly fish at the FUDR camp several years ago and is now the expert guide in the family. Eventually the entire family caught the bug and now incorporate a fishing day into family travels, including Montana, Tahoe, Andros, New Zealand and most recently the Seychelles. Kim is excited to give back to an organization that has opened up a whole world to her family. Kim lives in Summit, New Jersey with her family: husband Scott, son Grant, daughter Sydney, and Labrador Joplin.